How to use Twitter for Business

Twitter business, Twitter for Small Business brianmoran marcyshinder…—jonny goldstein (Flickr.com)

How to market your local business on twitter effectively? Using twitter for business can be one of the smartest moves for a business owner. If you have researched online, you would have probably guessed that a lot of businesses are using twitter as one of their most important social media marketing platforms.

Benefits of Twitter for Business

Branding, reaching out to more potential customers, ability to connect with a new breed of consumers who are online and look for answers online.

Here are a few a good pointers on how to get online business marketing with twitter done right.

Get your local business on Twitter – Twitter Business Signup

First of all create a twitter account with your business name. Your account should look like http://twitter.com/#!/business-name

Twitter business, twitter achievement badge launched—Steven-L-Johnson (Flickr.com)

Next you must optimize the account. The steps involved would be to add a logo, optimize your tagline.  Add a good background image and your website URL or business URL.

Now if your business is targeting local customers only then it would be good to tag your tweets locally.

If you have a global audience this wouldn’t make sense for your business.

Use hash tags while ending out tweets. This makes them searchable when someone looks for the keyword you have added a hash tag for.

Hashtags is a great twitter feature which lets you organize your tweets and adds a visual effect to your tweets. If done properly the tweets do stand out from other tweets. Adding too many hash tags is like spam and can be very hard on the eyes. Focus on one or two and stick to that.

Add to Twitter Directories

Add your account to twellow and other twitter directories. These helps you get more visible – and you will get more followers.

Follow people and Retweet

Follow people in your niche. The best way to follow people is to follow leaders in your niche or industry. If you have a baby clothes shop, then follow other baby clothes retailers, shops. Once you follow them, follow their followers and people they are following.

Tips:

Make sure you check the profile of the people you are following. Follow at least 10 per day. If someone spams your timeline with too many updates, then unfollow them.

Retweet messages which you consider are worth retweeting. This will add some brownie points and people will like it and return the favour.

Ask people to retweet

This is a very powerful way to get more mileage for your tweets. Ask other twitter users to retweet your messages. This will make sure that your message appears across different timelines and can reach more people than you could ever hope of reaching.

Share your tweets on your website, Squidoo lens, Facebook page to get more traffic and to build up conversations.

Why Twitter is Great for Small Business WLTX.com

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